Reality check

From trip planning to communication: AI in transport

By: Evelien van 't Hoog

  • Thursday 2 January 2025
  • 3 minutes reading time
Transport is about more than trucks and mileage. It is about efficiency, reliability and communication with customers. And that's where technology comes in. More and more companies are discovering how AI in transport not only improves trip planning, but also ensures better communication and lower costs. In this blog, we show you how your transport company can work smarter with AI.
The challenge: planning and communication

A transport planner knows it all too well: no day is the same. Traffic jams, last-minute orders, delays and changes make planning a daily puzzle. At the same time, customers always want to know where their shipment is and when it will arrive. Manual tracking takes time and often leads to errors or frustrations.

How AI in transport improves trip planning

AI analyses real-time data such as traffic information, weather forecasts and delivery priority. Based on this, it automatically suggests the most efficient route. Fewer empty miles, lower fuel costs and better utilisation of your fleet are the result. Moreover, AI dynamically adjusts the schedule as soon as anything changes, so drivers are not taken by surprise.

AI in transport makes communication smarter

Not only are the journeys themselves better planned, communication with customers is also smoother. AI systems automatically send updates on the estimated time of arrival (ETA) and signal delays. So your customer always knows where he stands - and you have to spend less time on phone calls or e-mails.

A real-life example from logistics

A distribution company in the Benelux saved an average of 15% of fuel per month with AI route planning. In addition, the number of customer queries decreased by 30%, simply because everyone was always informed via automated messages. Planners finally had time for strategic tasks instead of putting out fires.

Tip: start small and scale up

AI in transport doesn't have to be a big project. You can already start with an AI solution that only optimises route planning or automates customer communication. From there, you expand step by step to maintenance, invoicing and further optimisation. That way, you see results quickly and the investment remains manageable.

AI in transport = smarter, faster and more customer-friendly

From trip planning to communication: AI in transport makes your processes more efficient and your customers happier. By automating, you reduce your workload, save costs and take your service to the next level.

Ready to make your transport smarter?

EasyBrain helps transport companies with smart AI solutions that deliver immediate results. Discover how AI is making your transport smarter and experience the benefits for yourself.